In the ancient days of logo design, (you know the ones without computers and illustrator?) they made logos by hand with drafting tools and ink. Here are a few examples of automotive logos as they evolved through the last 100 years. For a complete list go hereRenault–
BMW–
Mazda–
Fiat– 
Peugeot– 
Add comment | November 18th, 2008
Ah the wonder of google images searches. I randomly came across this while looking for reverse process photography.
catype reverse process (backside), originally uploaded by toxi.
catype reverse process (backside), originally uploaded by toxi.
catype reversed process, originally uploaded by toxi.
Add comment | November 3rd, 2008
A photo rep came in our office today and most of what she was schleping I was only half feeling, (run of the mill commercial bits), except except for this photographer Andy Batt. His book was sweet, good subject matter, good lighting, very crisp, has his own style…etc. He does a lot of sports photography, which works at my office but I was mostly into the ballet photos and the silhouetted pics of the vato with the gun. Pretty much sums up the two sides of Shezilla… point shoes and a magnum 44. Here’s few excerpts I pulled from his website.
4 comments | October 23rd, 2008
I recently spent two weeks in Spain. Pretty much if you tell people that while our economy is sooo bad they give you an indignant look or think you are some silver spoon wielding rich trust fund brat, but I want you to know that I got to go to Spain because I work two jobs and saved money for several months. I went with my bf’s Hugh and Julia (not only are they amazing friends but they are also brother and sister). Can you see the resemblance?
IMG_2959, originally uploaded by SarahZoraya.
IMG_2927, originally uploaded by SarahZoraya.
IMG_3035, originally uploaded by SarahZoraya.
IMG_2992, originally uploaded by SarahZoraya.
IMG_3097, originally uploaded by SarahZoraya.
Why is old skool typography just soo damn pimpy?
IMG_3108, originally uploaded by SarahZoraya.
IMG_3104, originally uploaded by SarahZoraya.
1 comment | September 30th, 2008
IMG_2801, originally uploaded by SarahZoraya.London street sighting of the most controversial logo ever. Everyone in my office hates it. Not just a little either. They really HATE it. Is there something wrong with me that I think it’s cool?
Add comment | September 12th, 2008
Ok, maybe these girls are skating that border of where you’re so skinny you look sickly, but whatever, I think they are hot. I would give anything to be an 8 foot tall gorgeous amazon who makes money with her looks.
IMG_0354, originally uploaded by SarahZoraya.
IMG_0355, originally uploaded by SarahZoraya.
Add comment | September 4th, 2008
This girl has moves. Watch out Kid Sister, you got nothing on her. NOTHING.
Add comment | August 25th, 2008
Converse Ad Spotting, originally uploaded by SarahZoraya.
Converse Ad Spotting, originally uploaded by SarahZoraya.
Converse Ad Spotting, originally uploaded by SarahZoraya.OK, Converse’s new ad campaign is pretty hot and I tend to not go for companies doing pseudo graffiti inspired campaigns. A little cheese.(or a lot) But I forgive this entirely because 1) it’s converse so it’s seems ok. (although, let’s not forget converse is owned by nike) 2) Pharrell is sooo fine and I love Santogold so I hope they got paid a ton.
Add comment | August 7th, 2008
Area 2, originally uploaded by SarahZoraya.
Area 2, originally uploaded by SarahZoraya.
Area 2, originally uploaded by SarahZoraya.
Area 2, originally uploaded by SarahZoraya.
Area 2, originally uploaded by SarahZoraya.
My boss just purchased this design book called “Area 2″ published by Phaidon. It’s SO good on SO many levels. Like basically, after looking at it I pretty much thought the project I was working on hugely sucked and I should scrap it and start over and design something good. Lots of cool contemporary work. Lots of yummy typography, mmmm. Oh, and the printing is sexy, go matte spot varnish. Whew!
For more photos of this project check out Shezilla on flickr.
Add comment | August 1st, 2008
My friend Noah said this about Sarah Palin and I couldn’t agree more.
“Fuck sarah palin, she looks like an actress playing vice president in a will smith future where the future is run by hick retard assholes.”
Add comment | July 24th, 2008